Responsive Web Design
Shore/Nicci Yin (UX, Visual, Development)
Brooks Running (UX and Copy)
Velvet Design (Illustration)
In addition to the overall sequence of questions in the Finder, there are a couple of examples that were designed for specific goals:
In the wireframing stage, we tested two mobile prototypes with women in their 20s to 40s who run at least 10 miles per week. The user tests focused on the following:
Prototype A was "choose your own adventure," where users would be met with a chapter page after every section to determine which section they wanted to go to next. There is no predetermined flow in order to create an open, investigatory experience that would be distinct from other existing finders.
Prototype B was a guided, linear flow. Instead of a subnav tracking answers at each stage, we used a progress bar which users actually preferred. We found that this sequence offered less confusion, although many commented that Size should be asked first.
We used this opportunity to test various input layouts and interactions:
Ultimately version B was the winning user flow, although 'Distractions' and 'Results' were more preferable from test A. The final prototype combines elements from both testing versions.
There were multiple visual directions for the Run Bra Finder, including an initial version using shades of blue found on the Brooks site. To reflect a more colorful brand voice and be a distinct experience from the Shoe Finder, I incorporated blobby shapes, textures, and color combinations into the chapter dividers.
To avoid using stereotypically gendered color schemes, I used colors—desaturated and lightened—from the Brooks palette to create a softer look and feel. A user remarked that the design "didn't make [her] feel too girly, and made [her] feel like it cared."
From the beginning, we wanted to incorporate playful illustrations on photos that are distinctive of the Brooks brand. To set a different tone from PDP photography, we opted for softer, warmer lighting in a studio setting, yet still showing the bras on real bodies and in action. It was also important to includes a range of body types.
In collaboration with an illustrator, I created animations for the chapter divider screens and results page, as well as illustrated elements throughout the UI and content. We came up with the concept of a literal running bra and imagined various scenarios this bra might appear throughout the journey/run of the Finder experience.
The design phase of this project took place over the course of four months, and was a collaboration between Shore and Brooks Running's internal UX and copywriting teams. The Finder can be experienced here.