Graphics + Branding
Nicci Yin is a designer of interactions and critical media, engaging design to bring together art and emerging technologies. She has contributed to curatorial projects, most notably with Space Caviar and Creative Time Reports, and produced feminist media while a fellow at Barnard Center for Research on Women. Most recently, Nicci's work has been shown at Ars Electronica, the Post-Internet Cities Conference, and Microsoft Design Expo. She is currently based in Seattle. —
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Graphics + Branding
GRAPHICS + BRANDING
Client: Poppy + Rose
The yellow is based off of Poppy + Rose's original color scheme, and served as the primary background for the brunch menu. The menus use a simple color scheme of yellow, black, and white; the dinner menu is black on white for better legibility in dimmer lighting.
Poppy + Rose's logo was previously designed. My contributions were layout and type setting, as well as illustrating the flowers (poppies and roses) by hand. The request was to create a voice for the restaurant that was trendy but not overly feminine, and the flowers served to add personality to the menu.
Identity Design + Consultation
Client: Artificial Knowing
Artificial Knowing is an AI design consultancy, founded in 2017 by Selwa Sweidan and Christine Meinders. The consultancy focuses on inclusivity in AI design, and operates in R&D, community workshops, and other innovation practices. Stephanie Cedeño and I collaborated for this project on a logomark and color scheme for their identity.
Our idea for Artificial Knowing came from exploring circles, a common symbol from the inspiration deck our clients put together for us, as well as wavelengths common in representing sound for conversational user interfaces (CUIs).
The voice of the studio had to reflect both its design capacities, its familiarity with artificial intelligence, as well as its flexible scope (research, community, etc.)
For the wordmark, we designed an arch bridging the two works in their name: artificial and knowing. The consultancy often describes themselves as "knowledge designers," responding to the idea that there are biases and design elements involved in creating knowledge, especially artificial knowledge. We wanted to indicate a bridging of these two concepts to show that the studio works between/across these two fields.
The clients also put in special requests for colors in the form of inspiration images, from which my partner and I drew four primary color schemes that are used in variable logomarks (see above):
All images and content
(c) Nicci Yin.